Product + Engineering · Sydney

Systems that feel seamless

Coach turned product builder. I find the problem by talking to the people who have it, then build the fix end to end.

See the work →How I work

11client builds

4products

11client builds

4products

4products shipped solo

100+discovery conversations

685%club social growth

EN·RU·FRlanguages

What I’m looking for

A product team that talks to its users

Product and engineering in one. I talk to the people with the problem, decide what matters, then ship the fix myself.

Product ManagerPrimary focus
Technical PM / Product OwnerClose to engineering
Full-stack engineerProduct-minded teams

Health tech a plusSydneyDiscovery-led teams

Two tracks became one

Years learning how people work. Years learning how to build.

2013Holistic coach
2017Coaching at Coogee
2019Bootcamp + UTS Hackathon 1st place
2021ESTA Operations + Head of Digital
2021Web3 application development
2023Systema Tennis coaching business
2023Techstars Hackathon runner-up
2025Tennis Network data aggregator
2026CourtDeskwhere they meet

PeopleBuild

Things I’ve shipped

SAAS · 2026

CourtDesk

One dashboard for independent coaches, replacing WhatsApp threads and spreadsheets.

WHYCoaches were running their whole business across chats, spreadsheets and bank apps, and losing hours to admin every week.

Discovery interviews16+

Founding coaches8↑

Apps replaced4 → 1

View live ↗

CLIENT WORK · STRATEGY, UX AND BUILDDigitalBuilders.co ↗

Digital audit + UXGet Active Physiotherapy

Ad-spend audit, trust-led redesign and injury-specific local content, plus a playbook the in-house team can run.

St Leonards · in progress

Brand + strategyHealing Flow

Brand identity, UX/UI and a digital growth plan for a holistic practice.

In progress · launching soon

Brand identityEyewear brand

Logo, identity and design direction to carry across web and social.

Private client · in progress

Digital strategyCoogee Beach Tennis

Junior program redesign, enquiry-to-enrolment funnels, social content and admin workflows.

cbtennis.com.au ↗Brand + websiteSentient Psychology

Rebrand and new site built around a clearer niche and SEO-led conversion.

sentientpsych.com ↗UX + SEOYouth Living Skills

Full UX redesign, plus content that reaches more of their niche.

youthlivingskills.com.au ↗SEO + funnelsModified Driving

Competitor gaps, rich content and smoother flows from first visit to booking.

modifieddriving.com.au ↗Brand launchKim Freebairn Tennis

Brand, Google profile, socials and a roadmap the coach runs herself.

kimtennis.com ↗OperationsESTA Junior Competition

240 juniors, 8 venues, 2 days. Scheduling, reserves and escalations, automated.

easternsuburbstennis.com.au ↗Community platformSisterhood Club

Members-only talks, workshops and mentorship for women in tech.

sisterhoodclub.com.au ↗Community platformJRNY Club

NFT-gated network for builders, with rewards for taking part.

jrny.club ↗

Swipe for all 11 →

How CourtDesk was found

How I work

Each step fills the triangle a little more, until there’s one clear thing to build.

01Ask

16+

conversations with coaches and venue operators

02Map

WhatsApp threadsEmail chainsSMSInstagram DMsFollow-up threadsStripePayIDBank appPayment chasingSpreadsheetsTimetablesMake-up lessonsReschedulingSession trackingOutdated sessionsWash-outsCourt bookingsVenue comms

18 fragmented pieces, all documented

03Filter

Schedule7

Messages5

Payments4

Venues2

Four jobs a coach actually does, every day

04Build

One calm dashboard, only what today needs

01Ask

16+

conversations with coaches and venue operators

02Map

WhatsApp threadsEmail chainsSMSInstagram DMsFollow-up threadsStripePayIDBank app+10 more

18 fragmented pieces, all documented

03Filter

Schedule7

Messages5

Payments4

Venues2

Four jobs a coach actually does, every day

04Build

One calm dashboard, only what today needs

Beyond the work

The person you’ll actually meet.

Bastien smiling beside a landscape painting in a gallery

Off the clock

25+ yrson a tennis court, player first

Bastien photographing himself in a shop window

Behind the lens

ENRU

Three languages

English and Russian fluently, French conversationally

Portraits of Carl Jung, Friedrich Nietzsche, a bust of Marcus Aurelius and Sun Tzu

Philosophy & psychology

🥋

Jiu-jitsu

On the mats at Capincho

Monet, Klimt, Hokusai and Kandinsky paintings

Art & poetry

Philosophy & psychologyHow people think, and how to think better
Art & poetryImpressionism to abstraction
Jiu-jitsuOn the mats at Capincho

On my shelfBooks I keep recommending

Super CommunicatorsCharles Duhigg Super Communicators by Charles Duhigg

Negotiating the ImpossibleDeepak Malhotra Negotiating the Impossible by Deepak Malhotra

The Design of Everyday ThingsDon Norman

The Design of Everyday Things by Don Norman

The 6 Disciplines of Strategic ThinkingMichael D. Watkins

The 6 Disciplines of Strategic Thinking by Michael D. Watkins

The Courage to Be DislikedKishimi & Koga The Courage to Be Disliked by Kishimi & Koga

No Bad PartsRichard C. Schwartz No Bad Parts by Richard C. Schwartz

The Myth of NormalGabor Maté The Myth of Normal by Gabor Maté

Continuous Discovery HabitsTeresa Torres Continuous Discovery Habits by Teresa Torres

Man’s Search for MeaningViktor E. Frankl Man’s Search for Meaning by Viktor E. Frankl

Never Split the DifferenceChris Voss Never Split the Difference by Chris Voss

The Lean StartupEric Ries The Lean Startup by Eric Ries

The Obstacle Is the WayRyan Holiday The Obstacle Is the Way by Ryan Holiday

Ego Is the EnemyRyan Holiday Ego Is the Enemy by Ryan Holiday

The Artist’s WayJulia Cameron The Artist’s Way by Julia Cameron

The Body Keeps the ScoreBessel van der Kolk The Body Keeps the Score by Bessel van der Kolk

Leaders Eat LastSimon Sinek Leaders Eat Last by Simon Sinek

Winning the Brain GameMatthew E. May Winning the Brain Game by Matthew E. May

Don’t Make Me ThinkSteve Krug Don’t Make Me Think by Steve Krug

The Art of WarSun Tzu The Art of War by Sun Tzu

Growth Hacker MarketingRyan Holiday Growth Hacker Marketing by Ryan Holiday

Confident ClosingChandell Labbozzetta Confident Closing by Chandell Labbozzetta

AlgorithmsPanos Louridas Algorithms by Panos Louridas

Thinking in BetsAnnie Duke Thinking in Bets by Annie Duke